Expertise - Alex Kiersnowski

01 / 04

Consultancy

Design and experience expert offering advice and guidance by aligning to your business needs, understanding the wider industry landscape and developing a strategy to achieve your goals.

ADVICE & GUIDANCE

STRATEGY

INDUSTRY RESEARCH & BUSINESS ANALYSIS

ROADMAPPING

02/04

Product design

A job of many names, from user experience and interface design to interaction design. Essentially a creative problem solver that designs products by aligning your business goals with user needs.

UX / UI DESIGN

UX RESEARCH

USER TESTING & ACCESSIBILITY

DEVELOPMENT SUPPORT

03 / 04

Creative direction

Unifying the brand vision across all outputs by defining the look and feel and conceptualising ‘the big idea’ for campaign creation to promote either the brand, product or both.

ART DIRECTION

Branding

ADVERTISING & MARKETING

CAMPAIGN CREATION

04 / 04

Motion design

Videography and animated graphic design bringing artwork to life through visual storytelling and generating an entire new level of engagement.

INTERACTIVITY

VIDEOGRAPHY

ANIMATION

SOCIAL MEDIA

“ A small change at the beginning of the process can define an entirely different product at the end ”

- Jonathan ive

STEP 01 / 07

Let’s get aligned

The first step to a successful partnership is to link up and get to know each other. By understanding your brand, goals, and expectations a strategy can be put together with an initial plan for the work to come.

AREAS OF EXPERTISE: KICK-OFF MEETING, STAKEHOLDER INTERVIEWS, RACI MATRIX, PROJECT BRIEF, ROADMAPPING, TEAM CREATION

STEP 02 / 07

Don’t ignore the research

Arguably the most important stage of the process. Great work requires great insights. By understanding the wider context and getting to know your users, the industry landscape, popular trends and more, we can understand what matters most for success.

AREAS OF EXPERTISE: ‘DATA DUMP’ REQUEST, BRAND AUDIT, INDUSTRY LANDSCAPE REVIEW, USER RESEARCH

Step 03 / 07

Identify the opportunities

Using the insights gathered, it’s time to apply our learnings. Finding the balance between your business goals and the needs of your users, we can start conceptualising innovative ways to design the best solutions.

AREAS OF EXPERTISE: OPPORtunity definition, design thinking session, creative brief development, project planning, success metrics

Step 04 / 07

Design together

This isn’t a designer client relationship. We’re a partnership that works together. Constant contact and regular team reviews ensure we’re not only designing the best solutions for our users, but also your business.

AREAS OF EXPERTISE: DESIGN SPRINTS, VISUAL RESEARCH, USER EXPERIENCE DESIGN, USER INTERFACE DESIGN, ART DIRECTION, MOTION GRAPHICS

Step 05 / 07

Time to prototype & test

So now we’ve designed a great solution, it’s time to bring it to life and test it out. Testing is important so we can see how it sits with our users, whether our problems have been answered, and any areas of improvement.

AREAS OF EXPERTISE: PROTOTYPING, USER TESTING, USER FEEDBACK ANALYSIS, ITERATIONS & IMPROVEMENTS

Step 06 / 07

Over to development

Now it’s time to hand the product over to development. Though not primarily a developer, having a deep understanding of code and the development process means we can have great oversight, ensure milestones are hit and deliver products that work exactly how we expect them to.

AREAS OF EXPERTISE: DESIGN SYSTEMS, STYLEGUIDES, TECH TREND WATCHING, TECHNICAL FEASIBILITY, DEVELOPMENT OVERSIGHT, WEBFLOW

Step 07 / 07

Pop the champagne & evaluate

The best part of it all, a successful product launch. But it isn’t over. Whilst it’s important celebrate, it’s even more important to evaluate. Analysing usage data and feedback means we can continuously iterate and improve our products and services.

AREAS OF EXPERTISE: launch support, kpi tracking, customer feedback analysis, iterations & improvements

A tailored approach to solve problems